What We Do

Zimmerman Public Affairs specializes in helping clients navigate through difficult issues that require outreach to the public. Our strategic planning approach makes the difference for successful issues management or winning on Election Day. Each issue, each client, requires a different approach. You will not find any boiler plate solutions at Zimmerman Public Affairs.

We provide a wide range of services that support and implement the specific client plan including grassroots and grasstops mobilization, campaign management, media services, and coalition building, direct mail and media services.

Public Affairs

We know the political climate in southern Arizona better than anyone else. Having such strong relationships allows us to work with companies, organizations and governmental departments to develop strategic and targeted programs to influence key audience attitudes.

We have extensive experience running fully integrated, multi-tiered campaigns and can provide you with services including:

  • Research and Message Development
  • Campaign Plan Development and Execution
  • Coalition Building and Database Management
  • Direct Mail and Literature Development
  • Paid Media
  • Polling and Focus Groups
  • Earned Media
  • Message and Media Training
  • Petitions and Signature Gathering
  • Web Site and Internet Strategy
  • Ballot Measure Campaign

Political Consulting and Campaign Services

Winning campaigns since 1972, our ability to seamlessly provide the wide range of services into one integrated campaign is what sets Zimmerman Public Affairs apart.

Our services include an in-house call center, skilled in making both survey research and voter outreach calls.

We offer the following campaign services:

  • Campaign Management
  • Grassroots Strategies
  • Voter ID Canvass
  • Direct Mail and Literature Development
  • Website Design
  • Strategies for New Media
  • Print and Electronic Production
  • Media Buying
  • Petition Management
  • Survey Research and Focus Groups
  • Vote-by-Mail and Early Voting Programs
  • Get-out-the Vote Efforts
  • Financial Compliance

Strategic Planning and Communications

Our approach is tailored for results no matter what the crisis or issue. We build strategic plans on solid qualitative and quantitative data. Then we outline goals, objectives, strategies and tactics to get you where you need to be.

Having worked with both government and businesses, we can create and implement effective communications strategies and programs which support your government relations activities. We take a multi-disciplined approach to understanding your communications objectives, needs, audiences and resources.

We develop and execute effective communication strategies to:

  • Influence public opinion
  • Promote or defeat initiatives
  • Promote an organizations image
  • Advance issues and advocate change
  • Communicate during times of crisis
  • Inspire action and behavioral change

Public Participation

There are times when the strategic approach requires more involved participation with the public. As members of the International Association for Public Participation (IAP2) our team is experienced at all levels of the spectrum of involvement from inform to involve to empower.

Our team can handle your full public participation needs including conducting:

  • Open houses
  • Special event planning
  • Public testimony meetings
  • Focus groups
  • Depth interviews
  • Workshops
  • Citizen advisory committees
  • Door to door and phone interviews

ZPA Reaches $3.5 Billion Mark for Municipal Bonds

Zimmerman Public Affairs (ZPA) has successfully completed a controversial campaign for the passage of $100 million of City of Tucson bonds for street repairs. A total of 144,013 votes were cast, of which 72,483 voted “yes.” The winning margin was 953 votes, or 50.33%. This is the firm’s six ... Read More

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