About Us

We are an award-winning public affairs/public relations firm based in Tucson. The company was founded in 1989 and provides political consulting, advertising, public relations and public affairs/governmental relations services to a broad range of clients in both the private and public sectors.

We are a multi-disciplinary firm, establishing communications objectives and developing a specialized program for each client. We are committed to achieving results and have the ability to accomplish a wide range of communications goals.

Meet the Team

  • Peter Zimmerman, Partner
    Peter has been involved in Arizona’s political and public policy arena since 1972. A former television journalist, he served as creative director and later, general manager of the Tucson office of regional public affairs firm, WFC Westcom.
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  • Carol Zimmerman, Partner
    Carol joined her husband’s firm, Zimmerman Public Affairs, in 2000 after gaining considerable experience in social services, government and fundraising development.
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ZPA Reaches $3.5 Billion Mark for Municipal Bonds

Zimmerman Public Affairs (ZPA) has successfully completed a controversial campaign for the passage of $100 million of City of Tucson bonds for street repairs. A total of 144,013 votes were cast, of which 72,483 voted “yes.” The winning margin was 953 votes, or 50.33%. This is the firm’s six ... Read More

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